Cover Story
CHOOSE QUALITY INGREDIENT
IS OUR BELIEF
Ying C. 陳穎 / Ying C. 一匙甜點舀巴黎
過去幾年，抹茶席捲了西方飲食世界。根據國際飲食趨勢統計，光是在美國，過去25年間抹茶的銷售額就已超過100億美元。而過去數年中抹茶市場成長飛快，全球市場規模在2024年已近40億元，預計在2025年至2032年間將以8%的複合年成長率強勁增長，在2032年將可能達到超過70億美元。這股熱潮早已跨越了傳統茶道，深入法式甜點、精品咖啡與機能性食品領域。然而，抹茶的生產高度依賴特定地理環境與繁瑣工法，氣候變遷也深刻影響了茶葉產量，目前日本產能擴張速度遠追不上全球需求。在頂級抹茶價格連年翻倍、貨源稀缺的壓力下，歐美品牌與主廚開始尋找下一個具備「東方敘事」且風味鮮明的替代品。從抹茶熱潮到焙茶崛起：台灣茶的國際契機與產地保衛戰
Ying C. 陳穎 / Ying C. 一匙甜點舀巴黎
On February 1 this year, MBN launched South Korea’s first-ever baking competition, World Baking: Bake Your Dream (Korean title: Cheonhajepang: Bake Your Dream). The show features a heavyweight panel of five judges, including Kwon Sung-jun (widely known to audiences as the Season 1 winner of Culinary Class Wars) and Narae Kim, an acclaimed pastry chef based in Paris. Within just one day of its premiere, the show climbed to the top of Netflix’s most-watched TV shows in South Korea, with the first episode securing the highest viewership ratings in its time slot.Asian Baking’s Blurring Lines and Market Ambitions in World Baking: When Bread Is More Than Bread, What Defines a Pastry?